We’ve all seen it written in stone that millennials are willing to spend more on products from companies committed to delivering both a positive social and environmental impact. It’s the rest of us that have damned the planet and the youngsters are seeking to address things.
This comes at a time when there is a growing demand for transparency from brand owners and manufacturers across their supply chains. But the problem here for retailers’ is that their supply chains have become staggeringly complex. Goods often travel through a massive network of third-parties involved in the process of design, production, and delivery. This results in a journey that is tough to fully track.
Thankfully technology is here again with a solution. It involves the much hyped blockchain technology whose open peer-to-peer platform delivers neutrality, reliability and security for potentially all asset types (including currencies). This means it can be used to create a secure, auditable record of the full journey of goods in the supply chain.
Read the full article from the Retail Insider here.