Charles Tyrwhitt fashions K3 to drive better instore experience

Charles Tyrwhitt take customer service to new heights

To maintain its adherence to old-fashioned principles of service, the company has commissioned an entire systems overhaul that will enable it to preserve its core brand values, to deliver a consistent customer experience across all touch points.

A big area of focus for us”, said Simon Kerry, “was to ensure we had a platform that would give us longevity and allow us to continue to support our planned growth. We looked for a Microsoft partner to deliver Microsoft Dynamics AX that really understood retail. There was no other option than K3.

Charles Tyrwhitt’s strategic ERP partner, K3 will deliver a unified and fully integrated global platform based on Microsoft Dynamics AX. The system will manage the entire international business, with a focus on the centralisation of all business data for one version of the truth to put the customer – existing and new – at the heart of all operations.

Once implemented, the retail system will drive customer engagement by centralising the fundamental omnichannel elements that impact the customer – product, transactions and channels. This will be further supported by K3’s business intelligence suite to unify and manage all business data for global insight.