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  • Fast fashion needs to face up to sustainability challenge – K3 Viewpoint

H&M is one of the leading fast fashion businesses but this massively successful company has recognised that a growing group of environmentally conscious shoppers are giving it – and the other fast fashion brands – a bit of a headache.

Its core, young, customer is at the forefront of finding the wasteful nature of fashion – and in particular fast fashion – increasingly unpalatable. They are no longer willing to accept the unsustainable ways in which fashion companies have traditionally operated.

Read the full article from the Retail Insider here