In a relatively modest timeframe Ocado has pretty much gone from what some analysts described as zero to the stock-market now pricing it as a hero. From being among the most shorted stocks on the UK market it has moved into the FTSE100 index and arguably become the darling of the UK retail sector following the signing of deals to supply its grocery delivery solutions to some of the world’s leading supermarket businesses.
The latter deal with US giant Kroger is not only potentially transformative for Ocado but also for grocery home delivery because it seems to have given the company the confidence to float a number of new ideas. Applications into the Intellectual Property Office for three new trademarks certainly seems to have whetted the retail industry’s appetite for what the pioneering firm might be planning to launch in the near future.
Read the full article from the Retail Insider here.