Hotels must avoid becoming discount WeWork - K3 viewpoint - K3

Wander into the lobby, lounges, dining areas and other shared spaces in hotels within major towns and cities on a weekday and you will undoubtedly find lots of people working. Trends in how people work today are having a dramatic effect on the trading patterns – and potentially on the revenues – of hotels that find themselves becoming the new office space.

The emergence of co-working spaces – and the stratospheric growth of high profile providers like WeWork – highlights the trend for freelance and remote working. But not every one of these people wishes to outlay the cost of renting desk space in shared properties and instead they choose to take their chances ‘desk-surfing’ in hotels (and coffee bars) where they will simply pitch up with their laptop and phone and set up their ‘mobile’ office for the day.

Read the full article from the Retail Insider here.