How winning retailers are embracing Digital Transformation - K3

Technology seemed to gradually make its move out of the backroom last year and become widely recognised as something that touches all parts of retail businesses and must therefore be widely adopted in organisations.

This year this trend has continued with technology arguably becoming a much less threatening entity with the result that, unlike in the past, its benefits are now being truly understood and it is being embraced.

The combination of cloud computing enabling fail-fast mentalities and pilots being undertaken at little cost, along with a younger digital native generation being given greater responsibility with technology decision-making is greatly helping this shift in mind-set. The new leaders in retail are also much more progressive in their thinking on collaborations and outsourcing.

This changing scenario was very much in evidence at Retail’s Big Show, organised by the National Retail Federation (NRF), in New York City where there was a much more positive stance being taken by retailers around the ongoing issue of digital transformation and the impact that this is having on their stores, employees and long-standing ways of working.