In-home is where it’s at - K3 Viewpoint - K3

The next frontier of retail is in people’s homes. If customers won’t visit the store then the retailer could always visit the customer at their home. Waitrose is dipping its toe in the proverbial water here with the recent launch of its In-home wine tasting service.

The company has recognised that it has over 200 wine specialists among its employees and that their expertise could be extended beyond the store. The service involves the wine expert pitching up at a customer’s home with a selection of wines, glasses, and a selection of cheeses and charcuterie.

Not only is this an opportunity for Waitrose to sell more wine but in also providing a very personal experience for the customer the company is developing a deep engagement with the shopper. The opportunity to extend this to encompass other activities such as cooking classes provides a great opportunity.

Read the full article from the Retail Insider here