K3 has integrated Pennies’ ‘digital charity box’ into its Microsoft Dynamics based payment technology, allowing retailers including Topps Tiles and Saville Row’s Gieves & Hawkes to offer their customers the choice to donate a few digital pence – always under £1 – when they pay by card.
Collectively, consumers clicking ‘yes’ to donate have done so over 300,000 times over a three-year period; with an average donation value of 36.4p. These small, ad-hoc, and anonymous micro-donations have together raised thousands for charities such as Macmillan Cancer Support, Walking for The Wounded and Queen Elizabeth Scholarship Trust (QEST).
Tony Bryant, Business Development Director, K3 said
The partnership between K3 and Pennies demonstrates both the capacity and the potential for financial technology to be a force for social good. We are thrilled to have created a digital platform which allows for quick and easy micro-donations to be made, and the take-up and results so far indicate an exciting future for digital charity donations.
Alison Hutchinson CBE, CEO of Pennies said
K3 has so far helped track over 300,000 Pennies donations, and enabled K3’s customers to raise over £100,000 through national brands Dobbies, Evans Cycles, Gieves & Hawkes, Notcutts and Topps Tiles supporting their respective chosen charities. We know that the British public prefer to give small, ad-hoc and data-free donations, and so together K3, their customers and Pennies have helped consumers give their small change a big purpose.
Pennies estimates that if the UK’s card holders donated 30p once a month, over £175m would be raised for charity every year.