Technology is a fundamental component in enabling retailers to progress towards delivering happiness to customers. We have had multiple channels, multi-channel, cross-channel and omni-channel. But today none of these are of any great importance anymore because retailers should instead be focused on customer journeys.
It is no longer about thinking in terms of channels but is about the journey that customers want to take. Retailers need to deliver the level of experience that customers now demand regardless of the channels that they choose to use and the complexity of the journeys they want to undertake.
So how do we do this? Read this whitepaper to find out more.