K3, one of Pennies – the digital charity box – partners was recognised for enabling over 1.5M consumer digital donations (so far) through high street brands such as Hobbycraft.
The Pennies option-to-donate sits inside K3’s payment technology, and provides a quick and anonymous way to ‘feel-good’ as you give a few digital pence, by rounding-up or topping-up on a purchase.
Alison Hutchinson CBE, CEO of Pennies said: “We are thrilled to be recognised for our partnership with K3 with the Best Charity Initiative Emerging Payments Award. Pennies is now 7 years old – and heading towards supporting an incredible 45M small-change digital donations to date – half of which were collected in the last two years alone.
“Together with our partners, including K3, Pennies has unlocked over £10M of extra income for over 200 UK registered charities. Momentum continues to build around this affordable way to give as part of everyday shopping.”
Denise Davidson, Charity Advocate at K3 adds, “Through Pennies we are enabling technology for good. We are very proud to make this incredibly simple and effective method of donation as widely available as possible, we’ve been on an incredible journey with Pennies and achieving this award really is the icing on the cake”.
Dominic Jordan, Operations Director at Hobbycraft said, “We first piloted Pennies, via K3, in 2016 and following a great customer response we rolled out to 89 outlets around the country. For us, Pennies has been a fantastic way to extend our commitment to our long-standing charity partner Together for Short Lives.
“In fact in under six months, when only half our stores had Pennies, we raised £100,000 through our customers’ generous donations – and improved engagement with shoppers, employees and the local community.”
Pennies is live over 50 partners across the retail, hospitality, leisure and service sectors and operates in the UK, Northern Ireland and the Republic of Ireland. By the end of 2017, Pennies will be available in around 5,000 physical stores (not including where it is available online or in-app).