We know that retailers are facing challenging times, well spare a thought for the beleaguered newspaper industry. It has faced a torrid time at the hands of people choosing to read content online for free. Couple this with the mighty tough task of competing with the duopoly of Google and Facebook for the budgets of digital advertisers and it’s a toxic cocktail.
It therefore came as a big surprise to see that the New York Times recently reported a 49% surge in online subscribers. In the fourth quarter it added 157,000 paying online readers. The reason for this was a very simple – a fundamental change in its strategy.
Read the full article from the Retail Insider here