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  • Subscription services are all about the churn – K3 Viewpoint

Subscription services seem to have been flavour of the month for a long time as the number of product categories where customers can receive regular deliveries of products to their homes has grown exponentially.

Recent research from Zuora has shown that 89% of UK adults now subscribe to such services. That’s a sizeable 58 million people who receive goods from organisations on a subscription basis. This number has increased 11% on the previous year and the average per month spent is a hefty £56 (it hits £62 for the 35-54-year-old grouping), which is a massive uplift on last year when the figure stood at only £18.49.

Read the full article from the Retail Insider here.